Choose a “primary” social media platform that aligns with your goals and that allows you to develop deep professional relationships. Take some time to build out a profile that reflects your personality, work style, and ambitions. Highlight your accomplishments and unique talents. Be clear about what you offer and what you’re looking for. Take advantage of any graphic elements, such as banners, profile pictures, or other media. LinkedIn provides lots of opportunities to add graphics, videos, presentations, and photos to create an eye-catching and professional-looking profile.