When you request connections on social media, send a direct message or invitation that explains why you want to connect. Remember, networking isn’t marketing. When you connect, you might say, “I appreciated your comments on this article and would like to follow you for more insights.” Or try, “I’m hoping to build my network in this industry. Would you be open to a connection?” It’s important to be clear that you’re not trying to sell anything and that you have some common interests. Be sincere, and you’ll see results.